Marketing Primary Issues & Mutual Funds 1995
Bombay, 4th & 5th August 1995

The number of public issues and mutual fund offerings grew rapidly in the early nineties in India. On the other hand, the increasing number and levels of distribution agents and marketing intermediaries, the geographically expanding base of retail investors, the introduction of a regulatory framework for advertising, the growing regulatory concern on disclosures, the introduction of new media and rising media costs made the process of mobilising retail funds exceedingly complex and expensive.

This conference examined the prevailing and emerging distribution techniques and skills as also the role and responsibilities of issuers, issue managers, print and electronic media as well as the various advertising and marketing intermediaries within the framework of information disclosure. This discussion examined the views of market participants as also the expectations of regulators in the context of the changing marketing practices and investor protection.

This was the first such conference in India on these issues. It facilitated a comprehensive discussion on existing and proposed policies, procedures, regulations and intermediary operations that would help in evolving a better understanding of marketing, thereby helping greater levels of funds mobilisation.